When your email newsletter has a healthy open rate but poor click-through, you start to wonder where you’re going wrong. Your emails are being read, but how do you convince people to navigate to your site?
Did a hiring manager just land a new role within their company? Did the company just release a new product? Did a new competitor begin gaining traction within the industry? Any of these trigger events would provide a fantastic opportunity for us to send a meaningful follow up email to our contact.