It’s been a rough decade and a half for photographers. Digital technology dramatically changed the photography industry in the early part of the century. I find it amazing how many professionals quit the business because of the digital revolution. For most, it was an unwillingness to change.
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While branding might not be as sexy a topic as fashion or travel photography, it’s a critical element to making your photography business a success.
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The sad truth is that majority of the clients I’ve worked with and most of the people I know (both non-photographers and people who want to be photographers) don’t actually know what a photographer really is.
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At some point in your career as a photographer you’ll need to share images over the Internet. If you’re sending pictures to your friends and family, you can be as casual as you like. If, however, you are delivering images to a client, then you must do it in a professional manner.
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Steve and Brandon, I’ve been following your blog daily for a few years now. It’s a great reliable source for photographers with no-nonsense reviews and great feed back from your readers. A few years back when the Olympus OMD EM-5 was released, it was Steve’s review that put me over the edge.
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Working with National Geographic is, for many photographers, the dream. Whether you’re working with the main magazine, the channel, or one of the off-shoots, the name Nat Geo instantly takes your resumé to another level.
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Becoming a great photographer is a lot harder than most people think. It requires a lot of insight, practice, and understanding of what photography actually is.
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