But all the good stuff comes from leaping. From doing the things that might not work.
If the goal of your site is to position you, tell a story, establish your good taste and make it clear what sort of organization you are, then pretty might be the way to go. And you can measure the effectiveness of the site by how it impresses those you seek to impress, by its long-term impact.
Labor unions in a post-industrial age
There’s a massive cultural and economic shift going on. Senior management is slowly waking up to it, as are some unions. This sort of shift feels risky, almost ridiculous, but it’s a possible next step as the workers realize that their connection to the market and the internet gives them more of the means of production than ever before.
Optimistic time (vs. honest time) http://sethgodin.typepad.com/seths_blog/2015/01/optimistic-time-vs-honest-time.html
“In most fields your work is hindered if you only have a few of the most basic tools. Understanding more of the building blocks of finance, or marketing or technology are essential if you want to get something important done.
Here’s my advice: Every time you hear an expert use a word or concept you don’t understand, stop her and ask to be taught. Every time. After just a few interactions, you’ll have a huge advantage over those who didn’t ask.”