It seems that Sony enjoys putting amazing technology in as many of its cameras as possible. It doesn’t matter if it is a high-end or entry-level product, or if it is a professional interchangeable-lens camera or a compact camera. Sony likes to impress.
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When I started in photography more than 10 years ago, the only viable option for editing images was Adobe Photoshop. At that time, 100% of my photo editing was done there. The next big change in my processing happened when I discovered HDR photography.
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Sony shook up the camera industry recently with the launch of three new cameras – the Alpha a7R II, Cyber-shot RX100 IV and RX10 II. We were in New York for the launch event, and after the dust had settled we sat down with Kimio Maki, Senior General Manager of Sony’s Digital Imaging Business Group.
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Two months ago, after shooting for 10 years with Canon, I completely switched to Sony. It surprised some readers of my blog, as well as some fellow photographers. To address the issue, I published a detailed post on my blog with the reasons behind my switch.
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Like it or not, smartphone photography is here to stay… and a lot of it is fantastic.
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